The Team

Felix Kim
PRESIDENT/SR. CONSULTANT

A visionary with over 17 years of unrivaled experience in the realm of business development and strategy. His fervor lies in empowering emerging companies within the consumer packaged goods (CPG) sector to realize their fullest growth potential, especially those venturing from overseas.

A distinguished alumnus of the world's premier entrepreneurship MBA program, Felix embodies the essence of strategic innovation. His hands-on experience in nurturing startups from the ground up provides him with a profound understanding of the trials and triumphs that small businesses encounter.

Felix's remarkable journey is marked by accomplishments that stand as a testament to his prowess. He skillfully amplified the annual revenue of a cellular accessory startup from $300K to a staggering $6M within just six years. Moreover, he orchestrated the establishment of global distribution and retail channels for a beauty product startup, forever altering its trajectory.

Felix's profound insights and profound experience converge to offer you a partner with a proven track record of transformation. By joining hands with him, you're not just accessing a consultant; you're securing a seasoned mentor with the precise amalgamation of skills to elevate your business to unprecedented heights.

Felix was born and raised in Korea, moved to the United States to earn his MBA from Babson College, complemented by a bachelor's degree from Hanyang University in South Korea.

Jeff Machitar
Partner/Sr. Consultant

A distinguished sales expert and leader with an impressive 23-year journey in the world of Consumer Packaged Goods. Jeff's expertise is marked by remarkable achievements that have shaped the industry landscape.

During his tenure at Philips, Jeff commanded a $700M business empire, overseeing sales teams that catered to esteemed retailers including Wal-Mart Stores Inc, Sam's Club, Costco, and BJ's. His strategic prowess and knack for nurturing relationships with key decision makers set him apart.

Jeff's transformative impact is evident in his ability to elevate businesses to new heights. He masterminded a remarkable leap for Memorex, taking their business from $45M to an impressive $64M within a mere 18 months. Jeff's role in not only preparing Memorex for sale but also facilitating its acquisition by Imation speaks volumes about his strategic acumen.

Jeff’s ability to breathe life into startups is equally commendable. Jeff took the helm of Ñuke Real Fire Grills' sales management, magnificently driving their revenue from $2.4M to an astounding $4.2M in just three years. His vision and leadership were instrumental in orchestrating such transformative growth.

Adding to his storied journey, Jeff recently introduced Green Drop Compression, a startup sensation, to the prestigious national sporting goods retailer Academy Sports & Outdoors. His efforts have firmly positioned the brand as a major contender in the highly competitive sporting goods sector.

Wooil Shin
ADVISOR | FINANCE DIRECTOR

Wooil is a distinguished finance mastermind in international economics. Armed with exceptional academic credentials from Seoul National University and Harvard University, he has become a leading authority in the field. With a wealth of professional experience gained from prestigious institutions such as Korea National Bank, Samsung, and Ground X, he has demonstrated a remarkable ability to navigate complex financial landscapes and drive impactful outcomes.

Jaesung Kim
SEOUL BRANCH DIRECTOR

Jaesung is a dynamic entrepreneur with a profound passion for travel and a keen understanding of small businesses. As the founder of SeoulWorks and a branch manager of Frontline’s office in Seoul Korea, he seamlessly blends his entrepreneurial spirit with his managerial acumen to drive success in both roles. His dedication to excellence and commitment to supporting small businesses have earned him recognition as a visionary liaison.

Wilson Morota
SOCIAL MEDIA LEAD

With over a decade of experience in Digital Marketing and Sales, Wilson has led business growth and digital strategy, notably during his tenure at Toyota Motors. Transitioning to the digital realm in 2021, he has enhanced the online presence of diverse businesses worldwide. His career highlights include transforming digital marketing landscapes, enhancing brand engagement, and driving significant business growth through a blend of creativity and data-driven strategies.

Our Consultant Network

Costa Mesa | ATLANTA | Seoul

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